Welcome to Pulse of the Week. Each update this week impacts what can appear in Google’s AI responses and why. Google has integrated preferred sources into AI Overviews and AI Mode, new data examines how personal data affects which brands appear in AI Mode, and Google’s CEO spoke about the quality of AI Overviews. Here … Read more
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO’s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into … Read more
You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more
