Key insights AI-generated answers have compressed brand discovery into a single moment. A summary can now serve as a customer’s entire first impression. AI systems draw on a variety of sources including forums, review sites and outdated content, not just your own properties. The most repeated claim tends to appear in AI output, not necessarily … Read more
Welcome to Pulse of the Week. Each update this week impacts what can appear in Google’s AI responses and why. Google has integrated preferred sources into AI Overviews and AI Mode, new data examines how personal data affects which brands appear in AI Mode, and Google’s CEO spoke about the quality of AI Overviews. Here … Read more
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO’s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into … Read more
