Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more

What Your Brand Can Do To Win the Instagram Game

Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more

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