Welcome to Pulse of the Week. Each update this week impacts what can appear in Google’s AI responses and why. Google has integrated preferred sources into AI Overviews and AI Mode, new data examines how personal data affects which brands appear in AI Mode, and Google’s CEO spoke about the quality of AI Overviews. Here … Read more
They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant effort to improve information literacy across the web. A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading … Read more
