How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon? Some marketers and innovators say yes. … Read more

To date or not to date? That’s the wrong content question [Rose-Colored Glasses]

Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. … Read more

7 Questions Every Writer Should Ask To Craft an Effective Lead

Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more

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