Preferred

Expand Preferred Sources, Gmail Brand Lift, Pichai On AI Overviews

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Expand Preferred Sources, Gmail Brand Lift, Pichai On AI Overviews

Welcome to Pulse of the Week. Each update this week impacts what can appear in Google’s AI responses and why. Google has integrated preferred sources into AI Overviews and AI Mode, new data examines how personal data affects which brands appear in AI Mode, and Google’s CEO spoke about the quality of AI Overviews. Here … Read more

Google’s Preferred Structured Data: JSON-LD vs. Microdata

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Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important … Read more

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