Key insights AI-generated answers have compressed brand discovery into a single moment. A summary can now serve as a customer’s entire first impression. AI systems draw on a variety of sources including forums, review sites and outdated content, not just your own properties. The most repeated claim tends to appear in AI output, not necessarily … Read more
Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the US Copyright Office guidance for AI-created works. No, the buried news deserving your attention comes from a “big” announcement by YouTube. Get Robert Rose’s take in this week’s CMI News video, or keep reading for the highlights. Listen up on … Read more
B2B buyers have emphatically joined a revolution. They’re researching more, involving more colleagues, and even buying big-ticket packages online or via self-service. And that revolution elevates the role of content in the sales process. Consider these research findings: Since 2019, the average number of interactions required to make a buying decision jumped from 17 to … Read more
