Google to offer publisher first-party cookie support

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver … Read more

3 content marketing strategies to support SEO success

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top]there’s something more [important]which is ranking for the right keywords.” Ranking for the topics your target audience is searching … Read more

Google Business Profiles new emergency help attributes for Ukraine support

Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services. What it looks like. Here is a Screenshot from Krystal Taing on Twitter of the new attributes: … Read more

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