How to find and optimize your MVPs (Most Valuable Pages)

Any website always has a greater chance of optimization than the time or resources available to implement. Organizations of all sizes need to be able to effectively prioritize focus, energy, and spending on areas of greatest potential impact. Identifying and optimizing your Most Valuable Pages (MVPs) consistently and quickly is a skill that requires constant … Read more

Drop great anchor text to keep your SEO strategy afloat

Anchors on boats prevent the ships from swimming away. Anchors in your content keep Google (and your readers) from floating away. As Google crawls your website, it looks for anchor text. Well done, this content signals relevance and authority. Done poorly, it can sink your content in the eyes of Google (and the readers). Done … Read more