Google is introducing a new property type in Search Console called Platform Properties that allows you to monitor the performance of social media and video posts in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X and YouTube and is also available to creators who do not have their own website. … Read more
You design a great visual in a tool, and there are still a few steps to get it in front of everyone. Download the file, open your planner, upload it again, write a caption, customize it for each platform, and then publish. A lot of creative momentum is lost in the time between completing a … Read more
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of just looking at overall brand mentions, I looked at places where a particular AI assistant didn’t mention the brand at all when answering a specific query during the period February 7-12. After the first pages went … Read more
