AI answers about your locations are often wrong – check before customers do

AI answers about your locations are often wrong – check before customers do

According to figures shared by Searchable Retail Focus, AI tools returned at least one incorrect fact across 64% of UK high street retailers in a vendor-led test. The most common mistake was placing businesses in the wrong zip code. These tests point to something that many marketing teams don’t track. When AI systems like ChatGPT … Read more

Why the Martech Debate Only Delivers Wrong Answers

Why the Martech Debate Only Delivers Wrong Answers

Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the … Read more

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