What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more

To date or not to date? That’s the wrong content question [Rose-Colored Glasses]

Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. … Read more

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