According to a report from video creation tools company Kapwing, about 59% of TikTok videos served in a new account’s For You feed are AI slop. That’s about three times the rate Kapwing found on YouTube. The company manually reviewed over 10,000 TikTok videos across 20 categories and conducted a separate Fresh Account test that … Read more
Most SEO mistakes are not caused by bad SEOs. They are caused by organizations that do not have the systems in place to support them. This is the argument Ash Nallawalla has built across five books and over 24 years of SEO experience for businesses in Australia. As a visibility governance consultant based in Melbourne, … Read more
Crawling is the first step on any page’s journey to a results page. Search engines must discover your page before evaluating it and deciding where to place it in the results. Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., … Read more
