We pulled anonymized Google Search Console data from over 400,000 websites and measured the actual organic CTR for each. In short: for an entire website, a good organic CTR is usually somewhere in between 1% and 2%. However, this number varies greatly by industry, agency and website size. Below, we break down median organic CTR … Read more
With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing … Read more
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversion rates, including: … Read more
