We pulled anonymized Google Search Console data from over 400,000 websites and measured the actual organic CTR for each. In short: for an entire website, a good organic CTR is usually somewhere in between 1% and 2%. However, this number varies greatly by industry, agency and website size. Below, we break down median organic CTR … Read more
There’s a lesson from the early days of social media that most brands ultimately learned the hard way: social media is not a megaphone. You can’t just push your press releases into the feed and expect people to care. The channel had rules. It rewarded conversations, not announcements. The companies that recognized this early prospered. … Read more
Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a notice in the SERPs that the site had been unavailable since early 2026. The Reddit user did not post on Reddit, but simply linked to his blog post blaming Google and AI. This allowed Mueller to go directly to … Read more
