As a marketer, I have always wanted to be data-informed but not data-driven. I know that data alone won’t make my content stand out (originality and creativity are more important than ever!), but it can help my creativity flow in the right direction. That’s why I’m excited to write this: We’ve rebuilt Buffer’s analytics capabilities … Read more
You design a great visual in a tool, and there are still a few steps to get it in front of everyone. Download the file, open your planner, upload it again, write a caption, customize it for each platform, and then publish. A lot of creative momentum is lost in the time between completing a … Read more
Key insights AI shopping agents have raised consumer expectations for personalization far beyond name tokens and basic segmentation. Zero-party data (information that customers share directly) and first-party behavioral data are the most powerful inputs for personalized email programs. Advanced segmentation, conditional logic in automations, and predictive churn modeling are the tactics that separate high-performing email … Read more
