Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more

Twitter Transparency Report Disclose Impact on Member Accounts

Twitter issued it’s six-month Transparency Report revealing what countries are making the most information requests, Twitter revealed facts about policing members for rule violations and a surprising trend in accounts that violated the rules. Twitter and the Right to Privacy One of the goals that Twitter stated was to protect the Open Internet. The Open … Read more

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