Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
How AI will impact email personalization in 2026
Key insights AI shopping agents have raised consumer expectations for personalization far beyond name tokens and basic segmentation. Zero-party data (information that customers share directly) and first-party behavioral data are the most powerful inputs for personalized email programs. Advanced segmentation, conditional logic in automations, and predictive churn modeling are the tactics that separate high-performing email … Read more
