Google Analytics has added a default “AI Assistant” channel group for traffic from recognized AI chatbot referrers, with Google citing ChatGPT, Gemini and Claude as examples. GA4 property owners no longer need to create custom channel groups with regex patterns to separate AI assistant visits from recommendations. Until now, all AI chatbot traffic ended up … Read more
Google Analytics has never been perfect, but it used to look familiar. The move to Google Analytics 4 forced PPC marketers to rethink how they gain insights, not just where to click. Reports that were once the focus now require more effort to find. Some require additional setup. Others feel less intuitive than before and … Read more
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have … Read more
