We rebuilt Buffer’s Analytics. Get to know insights.

As a marketer, I have always wanted to be data-informed but not data-driven. I know that data alone won’t make my content stand out (originality and creativity are more important than ever!), but it can help my creativity flow in the right direction.

That’s why I’m excited to write this: We’ve rebuilt Buffer’s analytics capabilities from the ground up and today we’re launching Insights – analytics that help you plan your next move.

Analytics is something we’ve wanted to reinvent for a long time, so this one is close to my heart. I believe that what we have created is powerful and different than anything else out there. This is how they differ.

Insights for everyone, free of charge

Insights is aimed at everyone on social media, from the solo creator checking out a channel to the agency juggling a dozen client brands.

The choice in social analytics has long been frustrating. Either you use a simple tool and accept basic data, or you pay for an enterprise platform that gives you everything except a clear answer to the one question that matters: What should I do next? Insights provides you with meaningful, actionable insights on the free plan and more detailed reporting on paid plans when needed.

We were passionate about building this because it’s what our own teammates need: analytics we can act on.

Your data wherever you want it

Insights works with the rest of your stack, including AI agents. We recently launched our public API and an MCP server so you can query your data and create with it however you want.

Your numbers are not trapped behind our dashboard. Integrate them into your own reports and tools, or hand them directly to an agent to do the heavy lifting.

Everything you need for your next step

Here’s what you can do directly from Insights:

• Generate weekly takeaways: Get growth tactics based on real, personalized data.
• Compare performance: See data across 10 platforms in a single view, including Facebook, Instagram, TikTok, LinkedIn, Threads, YouTube, X, Pinterest, Bluesky and Mastodon. Insights supports both personal and business profiles.
• Change the period using natural language: Enter what you would like to see. “Last 90 days” or “This quarter” just works.
• Export to PDF, CSV or Markdown: Whether you’re handing the results over to a client or sharing them with an agent.
• Check out the top posts at a glance: Your best performers are easy to identify and reproduce.
• Share your winnings with Share Cards: for some well-deserved humble bragging rights straight into society.

AI that works in the background

We’ve added AI to Insights, and it works like magic in the background, reading what’s already working in your channels and helping you act on it. It guides your own creativity in the right direction without trying to replace it. We hope that the findings can help improve what you are doing so far.

A partner you can trust

We are an official partner of Meta, LinkedIn, X and more. In practice, this means two things you never have to think about: your account stays secure, and you get the latest features on each platform as they become available.

Built for your purpose

Findings open up a lot of new territory. More detailed reports for agencies, cross-channel comparisons for brands, understandable insights for creators who prefer doing something to reading charts. Wherever you want to take your work next, the numbers that will get you there are built in.

See for yourself. Insights is available today at buffer.com/insights.