Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses.
Analytics
New Google Analytics 4 landing page report
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session conversions New user view Total revenue Why we care. You can find the Landing page report in the Engagement … Read more
Google updates privacy threshold for Analytics Search Queries report
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads queryand Session Google Ads query Dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on … Read more
