On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue. What Google says. There is no word on when the issue will be resolved. Be sure to check the dashboard … Read more
Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals … Read more
![Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/02/content-analytics-meaningless-unless-you-have-agreement-390x215.png "Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]")
If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more
