The Buffer app never really had a homepage. You log in, complete the onboarding, and end up in “Publish” – a queue, probably an empty one, with a calendar and lots of buttons. For an experienced user, this is great! The calendar Is the product for many people. But for someone who signed up four … Read more
Over the last three months, I’ve met with more than a dozen agency owners and operators to talk quietly about their work. This is one of my favorite parts of my job as a product marketer, even if it means getting up at odd hours to meet with people on the other side of the … Read more
In recent months, advertising on ChatGPT has meant getting an invite. A small group of brands had access. Everyone else waited. Self-service access is now open to all advertisers, and the dynamics that made early access valuable are already beginning to change. Key insights ChatGPT generated over $100 million in annual advertising revenue in its … Read more
