Key insights TikTok introduced four new or expanded premium advertising formats at its 2026 Newfronts: Logo Takeover, Prime Time, TopReach and expanded Pulse offerings. More than 200 million Americans are on TikTok and the platform reaches 1.99 billion monthly active users worldwide. Initial results from Logo Takeover showed double-digit increases in brand awareness and purchase … Read more
Key insights AI-generated answers have compressed brand discovery into a single moment. A summary can now serve as a customer’s entire first impression. AI systems draw on a variety of sources including forums, review sites and outdated content, not just your own properties. The most repeated claim tends to appear in AI output, not necessarily … Read more
As of March of this year, approximately 42% of people who clicked through our social media posts landed on expired or closed job offers. I run QualityAssuranceJobs.com, a website that aggregates software testing roles and promotes them on social media. And for someone actively looking for work in a tough market, it’s a frustrating dead … Read more
