Why TikTok is expanding its premium ad push and what it means for you
Key insights TikTok introduced four new or expanded premium advertising formats at its 2026 Newfronts: Logo Takeover, Prime Time, TopReach and expanded Pulse offerings. More than 200 million Americans are on TikTok and the platform reaches 1.99 billion monthly active users worldwide. Initial results from Logo Takeover showed double-digit increases in brand awareness and purchase … Read more
