Over the last three months, I’ve met with more than a dozen agency owners and operators to talk quietly about their work. This is one of my favorite parts of my job as a product marketer, even if it means getting up at odd hours to meet with people on the other side of the … Read more
When did your marketing team stop caring? Last week, I asked that question of a CMO at a B2B technology company. I surprised myself by asking it and quickly clarified. I didn’t mean they didn’t care about their jobs. I wanted to know when they stopped caring about the topic of their employer’s business. A … Read more
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
