7+ Skills Every Content Marketer Needs To Be Great

Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more

Should Your Content Team Play to Its Strengths or Fix Its Weaknesses?

Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more

What Will It Take To Drive Content Marketing Forward?

You’re doing everything in your power to craft amazing content. You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more. But the results you get don’t match the effort you put in. What are you doing wrong? The game has changed. Simply doing the … Read more

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