If you publish great content and hardly anyone reads it, is it actually great content? That’s a question for the ages – or maybe the comments section. Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts. … Read more
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through … Read more
Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more
