How To Choose the Best Distribution Channels for Your Content

Updated May 19, 2022 If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience. First, though, you must know two things: who the content is … Read more

How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more

How planning can fail [Rose-Colored Glasses]

An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the post were what you might suspect. Some people encouraged the poster to interview people who fit their personalities to find out what they’re struggling with. Others spoke of overcoming … Read more

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