Case

How HubSpot Became the #1 CRM in AI Search [A case study]

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How HubSpot Became the #1 CRM in AI Search [A case study]

Today, more and more buyers are starting their journey with an AI search. You can ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or they simply google an offer and read the AI ​​overview without clicking on a link.

HubSpot recognized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity – but we had no reliable way to measure AI visibility and understand whether our AEO strategies were working.

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Creating Great Case Studies [Examples]

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Creating Great Case Studies [Examples]

Case studies prevent your prospects from getting stuck in the funnel. That’s probably why almost two-thirds of B2B content marketers use the tactic. Case studies tell the story the prospective customer wants to know. Do you understand their pain points or need? Do you have a solution? Does it really deliver results? And case studies … Read more

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