![How HubSpot Became the #1 CRM in AI Search [A case study]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2026/04/1776699744_.webp.webp "How HubSpot Became the #1 CRM in AI Search [A case study]")
Today, more and more buyers are starting their journey with an AI search. You can ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or they simply google an offer and read the AI overview without clicking on a link.
HubSpot recognized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity – but we had no reliable way to measure AI visibility and understand whether our AEO strategies were working.
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the original. This phenomenon is called link rot. Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found … Read more
