ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more

Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content

Imagine you have a pile of sand. You remove a grain. Is it still a pile of sand? You remove grain by grain until only one remains. Is it still a pile? If not, when did the pile become a non-pile? That heap paradox can serve you well today as the tension around AI-generative content … Read more

How To Combine Machine and Human Input for More Effective Content

In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more