![How HubSpot Became the #1 CRM in AI Search [A case study]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2026/04/1776699744_.webp.webp "How HubSpot Became the #1 CRM in AI Search [A case study]")
Today, more and more buyers are starting their journey with an AI search. You can ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or they simply google an offer and read the AI overview without clicking on a link.
HubSpot recognized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity – but we had no reliable way to measure AI visibility and understand whether our AEO strategies were working.
HubSpot recently announced the launch of new AI tools – content assistant and ChatSpot.ai – to boost productivity and save the marketing and sales teams valuable time researching, reporting, and summarizing important information. SEJ had a chance to take these new tools for a spin – read on to find out what we learned about … Read more
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before.
And then something happened, and you need to pivot your content.
