When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should the content team report to?” My answer? “Yes!” Now, I’m not trying to be a smart aleck. (Well, I am a little bit, do you even know me?) But seriously, my yes comes from years … Read more
Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more
Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. “Teamwork makes the dream work.” I recently learned that sentence is only the first part of the quote. In the book where he coined the phrase, John C. Maxwell … Read more
