Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more

What Your Brand Can Do To Win the Instagram Game

Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more

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