Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more

5 Brands See Big Value in Multi-Trillion Dollar Influencer Marketing Industry

5 Brands See Big Value in Multi-Trillion Dollar Influencer Marketing Industry

Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile people. They’re willing to pay $6.5 million for 30 seconds for an ad to make that connection. Paid influencer marketing can do something similar for B2C and B2B brands … Read more

How To Create a Content Marketing Strategy for Your Personal Brand

How To Create a Content Marketing Strategy for Your Personal Brand

Updated August 17, 2022 Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article. With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future … Read more

ajax-loader