![Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1659817819_.png "Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]")
I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more
![Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1657286118_.png "Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]")
A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more
![How To Find Good Writers and Help Them Craft Great Content [Checklist]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1655452832_.png "How To Find Good Writers and Help Them Craft Great Content [Checklist]")
Updated June 16, 2022 When you finish this article, you will leave entirely and utterly convinced. That’s every writer’s hope, right? Yet, a great deal of writing fails to convince anyone of anything because it’s poorly written, and that carries a tremendous cost. Some rather dated studies put that cost around $400 billion. I imagine … Read more
