Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you … Read more
Twitter is one of the most popular social media platforms – and one of the only ones where the best practice is to post multiple times a day. If you’ve ever been drawn into your Twitter feed, scrolling through tweet after tweet, you know that Twitter sees thousands of new tweets published every second. This … Read more
LinkedIn’s main purpose is to connect professionals, but it’s also a space to make connections with peers and potential employers, particularly in the B2B industry. Despite its popularity as a platform for growing your career, it can be fun too. People know what to look for on LinkedIn – career and business content – but … Read more
