SEM vs. SEO: What’s The Difference?

CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more

Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Of course, you can optimize your … Read more

SEO vs SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create a winning SEM strategy to drive more traffic to your… read more › Follow us on Facebook | Twitter | YouTube WPAP (907)

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