Google Analytics has never been perfect, but it used to look familiar. The move to Google Analytics 4 forced PPC marketers to rethink how they gain insights, not just where to click. Reports that were once the focus now require more effort to find. Some require additional setup. Others feel less intuitive than before and … Read more
When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should the content team report to?” My answer? “Yes!” Now, I’m not trying to be a smart aleck. (Well, I am a little bit, do you even know me?) But seriously, my yes comes from years … Read more
Updated error handling for reports on rich search results from Google Search Console products Your privacy means the world to us. We will only pass on your personal data if you expressly give us this and confirm each time that we have your consent to do so. Further information can be found in our data … Read more
