Core Web Vitals scores improving for top-ranked sites

Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail. Core Web Vitals, one year later. It’s been just over a year since … Read more

3 content marketing strategies to support SEO success

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top]there’s something more [important]which is ranking for the right keywords.” Ranking for the topics your target audience is searching … Read more

How to successfully report your SEO process, efforts and result

None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. … Read more

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