personal

How To Create a Content Marketing Strategy for Your Personal Brand

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How To Create a Content Marketing Strategy for Your Personal Brand

Updated August 17, 2022 Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article. With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future … Read more

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

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3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors cite two reasons to give up on personalization. The first is that real personalization is … Read more

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