Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. For years, marketers claimed victory when their page made it to the first organic listing or even a first page ranking on a Google search results page. Now zero-click … Read more
![Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1657286118_.png "Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]")
A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more
It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will … Read more
