People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to consider your product. So unless you’re creating content that … Read more
Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more
Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more
