Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals. But fixing on those metrics causes … Read more
For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems to be getting harder. With more people than ever spending time online due to lockdowns and work-from-home mandates, many organizations discovered last year that content … Read more
We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon? Some marketers and innovators say yes. … Read more
