Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]

Time for a content reboot?  Here’s How To Tell [Rose-Colored Glasses]

A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more

Look Through These 4 Windows To Right Your Content Marketing Ship

Look Through These 4 Windows To Right Your Content Marketing Ship

“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old. Institutional momentum resists stopping (or changing). That’s true even when the answer … Read more

Twitter testing Notes, a long-form content feature

Twitter testing Notes, a long-form content feature

Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for … Read more

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