How to choose whether to build or buy with this CDP checklist

Learn first-party data management strategies that keep your customers’ data safe and your business booming. What’s best for you? A CDP out of the box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “How … Read more

Forget Views and Shares: Choose Better Content Metrics

Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals. But fixing on those metrics causes … Read more

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