Forget Views and Shares: Choose Better Content Metrics

Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals. But fixing on those metrics causes … Read more

YouTube Confirms Shorts Views Don’t Count For Monetization

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to monetize and earn revenue from videos, though not everyone is eligible to join it. Among other criteria, acceptance into the YPP requires 4,000 valid public … Read more

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