![Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661651119_.png "Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]")
Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large and small: Incremental improvements fail to excite people enough to motivate change. When a content process is suboptimal but not so broken as to undermine success, the anticipated pain of changing feels greater than the … Read more
Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated. We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating … Read more
![You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/better-way-build-content-strategy-390x215.png "You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]")
Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more
