![B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674658823_.jpg "B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
![Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/09/1662174916_.png "Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]")
I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more
This week Instacart cracks the content jackpot with a new annual report. Adobe helps subscribers get ugly. And a small chocolate shop curates a newsletter that delivers sweet treats. Instacart provides data on food trends – and examines what the numbers mean for 2021 Are viral food trends jumping from social media platforms into the … Read more
