Updated Feb 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
Alexa.com has announced that it will end its marketing services after 25 years. Alexa was founded in 1996 and taken over by Amazon in 1999. It was originally known to provide rankings based on traffic measured on a toolbar, but Alexa eventually expanded to include a full suite of marketing products, including site auditing and … Read more
