Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. “Teamwork makes the dream work.” I recently learned that sentence is only the first part of the quote. In the book where he coined the phrase, John C. Maxwell … Read more
![We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/09/1662960620_.png "We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]")
One of my favorite quotes comes from Henry Miller’s Big Sur and the Oranges of Hieronymus Bosch, a memoir about his time in the California location he loved. “If we are always arriving and departing, it is also true that we are eternally anchored,” he wrote. “One’s destination is never a place, but rather a … Read more
A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step in the content creation production process. The result is nearly every piece of content is planned through the lens of a writer. By the time a typical creative brief … Read more
