Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step in the content creation production process. The result is nearly every piece of content is planned through the lens of a writer. By the time a typical creative brief … Read more

3 Email Design Trends for Content Marketers to Use in 2022

Marketers are anticipating another busy year with customers at the forefront. So, of course, email remains a primary engagement tool in their arsenal. However, given that 40% of marketers have reported budget cuts for their email strategy during the pandemic, it will not be an easy task. This is exactly why impeccable email design will … Read more